Two men on a motorcycle intercepted their car when they were driving to work at the Honduras News Channel (HCN) and riddled them with dozens of bullets.
Paz Villalobos, the director of the programme Three in the News, was reported to have been threatened by an extortion gang after refusing to pay protection money.
According to the IPI Death Watch, she is the 16th journalist killed in Honduras since the beginning of 2010, but the first female.
Juan Ramón Mairena, president of the Honduran Guild of Journalists, says journalism in the country is at risk, but that nothing was being done to solve the problem.
He announced that a demonstration will be held tomorrow (9 December) to condemn the crimes against media workers.
Paz Villalobos’s murder followed a gun attack against the offices of the daily newspaper La Tribuna. A security guard was wounded.
Editor-in-chief Daniel Villeda said the harassment and attacks were linked to articles about police officers accused of having committed a murder.